FWD Insurance uses brand campaign ‘micro-moments of happiness’ to promote its digital services

FWD Insurance launches a new online video brand campaign to demonstrate the company’s unique selling point by using the concept of ‘micro-moments of happiness,’ which is the small, everyday events that bring joy to oneself. According to our customer insight research conducted in January 2021, we found that the meaning of ‘Celebrate living’ in Thai lies within these micro-moments. Incorporating this concept into the videos, the online video demonstrates FWD Insurance’s understanding of our customers’ preferences and needs and how we serve them anytime and anywhere.

Pavarisa Chumvigrant, Chief Branding and Communications Officer of FWD Life Insurance Public Company Limited, said, “We use the ‘micro-moment of happiness’ as a narrative in the video in order to amplify our unique selling points, which is the key elements of products and service that make the company distinctive from others, making insurance products and services easily accessible to our customers. With a customer-led approach, FWD Insurance reaches out to customers more

efficiently as we anticipate their needs. We stay true to our brand vision and will keep on changing the way people feel about insurance.”

In the video, we highlight our digital services and a variety of benefits to fit every lifestyle and need:

· Providing service to support you to lives the way you love

The services and benefits of FWD Insurance are as follows:

­-Online claim submission service makes it easy to file a claim by yourself

Customers can easily file an outpatient (OPD) claim 24 hours a day. Simply take photos, upload all the documents and receive results within two business days*.

*Customers with outpatient coverage (OPD) insurance can use the online claim submission service to reimburse medical expenses up to 5,000 baht per visit and file a claim online up to 5 times per year.

­-Access insurance policy information via website and application

Customers can process transaction such as update personal information, switch funds, pay insurance premium, or request tax deduction receipts through the FWD link website, LINE FWD Thailand, or FWD Max mobile application.

­-Special medical services

FWD Insurance provides, with more than 60 network hospitals, an online medical consultation service, FWD Telemedicine, for chronic diseases patients who need ongoing follow-up care, and deliver additional medications to customers.

Including emergency service, FWD SOS Assistant, 24 hours a day so customers can rest assured if they experience problems or accidents while travelling. *Terms of service vary by coverage plan.

· Easy for all lifestyles

Providing a variety of contact channels that match everyone lifestyle such as our chatbot from LINE FWD Thailand or Live chat on www.fwd.co.th.

· Live a confident life with FWD

Guaranteed its status as a leader in Digital Products and Services, FWD Insurance has received many awards in Asia, especially in modern technology and innovation. Outstanding awards are as follows:

2021 ASIA’S MOST INNOVATIVE INSURER Award from IDC FIIA Awards

2020 Business+ Product Innovation Awards for the Most Innovative Product/Service Award

View our latest online campaign and get more information about our services click

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Corporate Communication Department, FWD Life Insurance Public Company Limited

Duangporn Choatipornpaisarn

Email: duangporn.c@fwd.com Tel. 02-257-9385

Yuthada Lochotinan

Email: yuthada.l@fwd.com Tel. 02-207-5138

About FWD Thailand

FWD Insurance Plc is a leading life insurer in Thailand, offering life insurance and financial planning services. FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading Pan-Asian insurer by changing the way people feel about insurance.

FWD Insurance is established in Thailand in 2013 which is one of the affiliates company under investment group, Pacific Century Group which their services are covering Hong Kong SAR & Macau SAR, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan and Malaysia, offering life and

medical insurance, general insurance, employee benefits, Shariah and Family Takaful products across many countries. [SL: conform to our general boilerplate]

For more information, please visit www.fwd.co.th or www.facebook.com/FWDThailand