FWD Insurance launches the latest brand campaign ‘The series of Celebrate living’

FWD Life Insurance Company Limited (“FWD Insurance”) launches the latest brand campaign in Thailand: 'The series of Celebrate living' with the concept of ‘Exploring micro moments to Celebrate living, FWD Insurance has got your back’. This year's brand campaign continues to focus on its brand promise: ‘Celebrate living’ through a new presentation – Experimental Reality that showcases true stories of real people who have different interests and would like to rediscover old dreams or finding the courage to step into a whole new chapter of life but FWD encourages and supports them.
The brand campaign adopts a personalised branding communication strategy, analysing the data and designing content that aims at delivering the right messages to the right audiences. As a result, we expect it to reach a broader customer base, bring recognition to the FWD brand and enhance brand awareness in all dimensions.

Pavarisa Chumvigrant, Chief Branding and Communications Officer of FWD Insurance said “We are a customer-led insurer that is driven by customer needs. We aim at making insurance easy by offering new, simple, and relevant product propositions in response to evolving and distinctive customer needs. We envision a world where protection is simple, personal, and accessible to all customers who need it, and where customers trust their insurers to look after their protection needs so they can celebrate living.”

“This year we launch a new brand campaign called 'The series of Celebrate living' which is the sequel from the previous year. With true stories, we hope to inspire people to rediscover their passions, to think about what they want to do and to follow their wishes. Whatever “celebrate living” means to you, we want to support you.” Pavarisa said

'The series of Celebrate living' brand campaign continues to adopt the personalised branding communication strategy from last year, and design contents with various images which match different interests of each target group. Our 360-degree communication plan also aims at increasing brand awareness and engagement. Our campaign will showcase short reality films between 6 seconds to 4 minutes. 

Learn more about the brand campaign 'The series of Celebrate living' at https://fwdth.co/the-series-of-celebrate-living
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For more information, please contact FWD Insurance corporate communication: 

Thitiporn Wongpakawat
Email: thitiporn.w@fwd.com Tel. 098-962-4699
Sasiya Prayoonhong
Email: Sasiya.p@fwd.com Tel. 081-645-1706

About FWD Insurance 

FWD Group is a pan-Asian life insurance business with approximately 10 million customers across 10 markets, including some of the fastest growing insurance markets in the world.

FWD Insurance was established in Thailand in 2013 and is a member of FWD Group. We are focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.

For more information please visit fwd.co.th or facebook.com/FWD Thailand