Press releases
FWD Insurance named one of Superbrands Thailand’s Brands of the Year 2022 for the first time
23/11/2022
Thailand, Bangkok – FWD Life Insurance Plc (“FWD Insurance”) named one of Superbrands Thailand’s Brands of the Year 2022 for the first time. The Awards were presented to the 27 leading brands that received the most votes from 15,000 consumers across the country. It reflects the confidence and trust that consumers have in the FWD brand and our customer engagement approach which is focused on creating positive energy and new experiences to achieve FWD’s vision of "changing the way people feel about insurance".
Pavarisa Chumvigrant, Chief Branding and Communications Officer of FWD Insurance, said, "On behalf of FWD Insurance, we are all delighted and proud that this year we were named one of Superbrands Thailand’s Brands of the Year for the first time at the Superbrands Thailand Awards 2022. With our vision of changing the way people feel about insurance, it was quite a challenge for our team to implement a distinctive brand communication strategy to accomplish such an aspiring vision. This recognition marks the beginning of our inspiring journey towards a unique and innovative way of brand presentation to open up people's minds and convince them of the value of life insurance.”
Superbrands works through a market survey base throughout Thailand with 15,000 customers, marketers, PR agencies, brand builders, and independent council members to vote for the strongest brands representing Superbrands Thailand. The Superbrands Award is a prestigious award that FWD Insurance has received along with 27 other leading brands that have demonstrated excellence in building a strong and internationally recognized brand. Judging covers multiple aspects of the brand, including brand quality, reliability, and brand identity and distinctiveness. Organised by Superbrands Thailand, an independent organization that applies the highest standards for assessing brand-building success, and the awardees have been awarded Superbrands status following a strict selection process by the Thailand Superbrands Council, which comprises of an expert panel of judges, based on the prominence of brand quality, brand-to-consumer relationship, and brand identity and distinctiveness.
"We focus on communicating in a way that creates positive energy, backed by our ongoing efforts to bring new experiences to people's lifestyles. Receiving this award is a great achievement for us as a pioneering, creative brand focused on a customer-led approach and reflects our thought process of developing fresh ideas, while upholding the strong values of FWD’s brand," concluded Ms. Pavarisa.
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For more information, please contact FWD Insurance corporate communication:
Thitiporn Wongpakawat
Email: thitiporn.w@fwd.com Tel. 098-962-4699
Sasiya Prayoonhong
Email: Sasiya.p@fwd.com Tel. 081-645-1706
Krittipanya Charoensuk
Email: Krittipanya.c@fwd.com Tel. 092-492-5565
About FWD Insurance
FWD Group is a pan-Asian life insurance business with approximately 10 million customers across 10 markets, including some of the fastest growing insurance markets in the world.
FWD Insurance was established in Thailand in 2013 and is a member of FWD Group. We are focused on making the insurance journey simpler, faster, and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.
For more information, please visit fwd.co.th or facebook.com/FWDThailand
Pavarisa Chumvigrant, Chief Branding and Communications Officer of FWD Insurance, said, "On behalf of FWD Insurance, we are all delighted and proud that this year we were named one of Superbrands Thailand’s Brands of the Year for the first time at the Superbrands Thailand Awards 2022. With our vision of changing the way people feel about insurance, it was quite a challenge for our team to implement a distinctive brand communication strategy to accomplish such an aspiring vision. This recognition marks the beginning of our inspiring journey towards a unique and innovative way of brand presentation to open up people's minds and convince them of the value of life insurance.”Superbrands works through a market survey base throughout Thailand with 15,000 customers, marketers, PR agencies, brand builders, and independent council members to vote for the strongest brands representing Superbrands Thailand. The Superbrands Award is a prestigious award that FWD Insurance has received along with 27 other leading brands that have demonstrated excellence in building a strong and internationally recognized brand. Judging covers multiple aspects of the brand, including brand quality, reliability, and brand identity and distinctiveness. Organised by Superbrands Thailand, an independent organization that applies the highest standards for assessing brand-building success, and the awardees have been awarded Superbrands status following a strict selection process by the Thailand Superbrands Council, which comprises of an expert panel of judges, based on the prominence of brand quality, brand-to-consumer relationship, and brand identity and distinctiveness.
"We focus on communicating in a way that creates positive energy, backed by our ongoing efforts to bring new experiences to people's lifestyles. Receiving this award is a great achievement for us as a pioneering, creative brand focused on a customer-led approach and reflects our thought process of developing fresh ideas, while upholding the strong values of FWD’s brand," concluded Ms. Pavarisa.
______________________________
For more information, please contact FWD Insurance corporate communication:
Thitiporn Wongpakawat
Email: thitiporn.w@fwd.com Tel. 098-962-4699
Sasiya Prayoonhong
Email: Sasiya.p@fwd.com Tel. 081-645-1706
Krittipanya Charoensuk
Email: Krittipanya.c@fwd.com Tel. 092-492-5565
About FWD Insurance
FWD Group is a pan-Asian life insurance business with approximately 10 million customers across 10 markets, including some of the fastest growing insurance markets in the world.
FWD Insurance was established in Thailand in 2013 and is a member of FWD Group. We are focused on making the insurance journey simpler, faster, and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.
For more information, please visit fwd.co.th or facebook.com/FWDThailand
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FWD Life Insurance is ISO27001 certified by TUV NORD (Thailand) Ltd.
